Creative
Strategy &
Brand
Servicing
I help brands figure out what to say, who to say it to, and why it matters.
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Selected Projects
Academic projects
Field research, cultural analysis & brand thinking from my time at FLAME University.
Institutionalising Kathakali
A 9-month, 13-person study of how Kerala Kalamandalam turned a folk art into a formal institution. This included desk research, on-ground immersion & a documentary.
The Brat Effect
A social-listening breakdown of how Charli XCX's Brat became a cultural operating system — the memes, colour & community that made a whole summer green.
Green Goblin
An end-to-end brand concept for a caffeine-free energy drink built for Gen Z — from consumer insight and positioning to a full go-to-market plan.
hi, i'm anshika
↳ tap a tab to flip through
How a concert crowd, a trending meme, and a supermarket aisle can all become strategy.
↳ That's the stuff I pay attention to.
I'm fascinated by the intersection of culture, consumer behaviour, and marketing. Why people buy into ideas, how communities form around brands, and what turns a product into something people genuinely want to talk about.
That's what pulled me to pursue a BBA in Digital Marketing & Communications at FLAME University, and it's been the thread running through everything I've done since.
I've worked across agencies, startups, and a family business, helping brands in real estate, food, fashion, sports, and education. Every project has taught me to adapt quickly, think from different perspectives, and build ideas rooted in business goals.
Lately, I've been exploring what marketing looks like in an AI-first world. I'm always experimenting with new tools and workflows, but I believe technology is most valuable when it gives us more perspective, helps us ask better questions, and uncovers sharper insights.
You'll probably find me at a concert, discovering a new café, wandering through an art market, planning a spontaneous trip, or diving headfirst into a hobby that caught my attention. I think curiosity is the best strategy anyone can have, and it's shaped the way I approach both work and life.
Content Strategy & Calendars
Positioning, content pillars and a monthly calendar built around what your audience actually engages with.
Account Management
Understanding the client's vision, shaping the ideas, and coordinating with clients and creative teams to bring that vision to life.
Shoots & Visual Direction
Figuring out the feeling a product should evoke, then conceptualising and directing the photo and video shoots to match.
Meta Ads & Reporting
Paid amplification of the best organic creative, with a clear weekly loop on what's working and why.